Some eloquent speech is as effective as magic

Narrated Abdullah bin Umar:

Two men came from the East and addressed the people who wondered at their eloquent speeches On that Allah's Apostle ﷺ said. Some eloquent speech is as effective as magic.'

حَدَّثَنَا عَبْدُ اللَّهِ بْنُ يُوسُفَ، أَخْبَرَنَا مَالِكٌ، عَنْ زَيْدِ بْنِ أَسْلَمَ، عَنْ عَبْدِ اللَّهِ بْنِ عُمَرَ ـ رضى الله عنهما أَنَّهُ قَدِمَ رَجُلاَنِ مِنَ الْمَشْرِقِ، فَخَطَبَا، فَعَجِبَ النَّاسُ لِبَيَانِهِمَا، فَقَالَ رَسُولُ اللَّهِ ﷺ " إِنَّ مِنَ الْبَيَانِ لَسِحْرًا ـ أَوْ ـ إِنَّ بَعْضَ الْبَيَانِ لَسِحْرٌ ".